your business thrive.
your business and established a fully unified and logical operation.
Your software
isn’t the problem.
I'm a Zoho developer.
But that's not really what you're hiring me for.
You're hiring me because your system doesn't match how your team actually operates.
I started in operations — running the back office of a real estate company, refusing to maintain a spreadsheet because I knew the software could do it instead. So I learned to make it. That instinct — making the tool fit the human, not the other way around — is still how I approach every client.
What I've found, after years of doing this across dozens of industries, is that the technical build is rarely the hard part. The hard part is knowing which questions to ask. What does the boss think the workflow is? What is it actually? What will your team realistically do, and what will they quietly ignore no matter how many times you train them?
I'm good at figuring that out fast. Then I build something that works for the people who have to use it every day.
"It's very dependent on the culture of the group. I can develop whatever you want — but if I can tell the data is really unorganized, I know the goal is to make it as absolutely easy as possible."
What we actually work on together
Zoho CRM & Creator Development
Custom builds, automations, Deluge scripting, module configuration, and workflow logic — built to match your actual sales process, not a generic template.
Zoho One Implementation & Cleanup
If your Zoho instance has become a mess — duplicate data, unused modules, processes nobody follows — I'll help you figure out what to keep, what to kill, and what to actually build.
Vertical Studio Support
Building a packaged Zoho solution for your clients? I can help with customization, integrations, bugs, onboarding logic, and making sure what you're selling holds up when a bigger customer comes in.
Operations Consulting + Build
Sometimes you don't know exactly what you need yet. That's fine. We'll talk through your operation, I'll ask the right questions, and we'll figure out what's actually worth building.
A lot of consultants will tell you what to do.
I'll find out what you actually need.
There's a version of this work where someone charges $200/hour to recommend tools you already have, hands you a document, and leaves. That's not what I do.
I've worked with enough businesses — franchises, food manufacturers, sales agencies, property companies, healthcare orgs — to know that the boss's version of the workflow and the employee's version are almost never the same thing. And the system has to be built for the person doing the work, not the person who drew the org chart.
My setup is lean by design: it's mostly me, with a full-stack cousin for when things get outside the Zoho universe, and a task assistant. You're not getting handed off to a junior dev. You're getting someone who's been inside enough operations to ask the right questions from the first call.
Top 1% on Upwork. Long-term relationships with most clients. A lot of people who found me and said some version of: "If I'd known you existed, I would have signed with you sooner."
Tell me what's not working.
You don't need to have it all figured out before we talk. Give me a general sense of your operation and what's frustrating you — I'll ask the right questions from there.